Instapage Landing Page Introduction Guide

Landing Page Software for Better Marketing Technology should be simple, something people can easily learn and use. At Instapage, we believe uncomplicated tools and efficiency go hand in hand. Our easy to use platform makes it simple to create stunning landing pages that lead to higher conversion with no design skills required. Get started with […]

Instapage

Landing Page Software for Better Marketing

Technology should be simple, something people can easily learn and use. At Instapage, we believe uncomplicated tools and efficiency go hand in hand. Our easy to use platform makes it simple to create stunning landing pages that lead to higher conversion with no design skills required. Get started with a free Instapage account and start generating more leads today.

Instapage

Add a Custom Domain to Landing Pages

Hi, I’m Jamarie, Marketing Evangelist here at Instapage. Today I’m going to show you how simple it is to add a custom domain. We’ll use GoDaddy as an example. First step: Log into your GoDaddy account, or whatever company you use to host your domain. Next, go to “My Domains,” click on the gear icon in the upper right corner, then open “Manage DNS.” In the DNS settings you’ll have to create a record for your domain.

In the Zone File menu you’re going to click on Add Record The Add Zone Record drop down screen will appear. From the drop down select CNAME (Alias) The form will switch. In the space labeled Host enter www Into the Points To space enter pageserver.instapage.com Next hit Finish. Click accept changes and that’s it. Don’t panic if you don’t see your custom domain immediately, the process may take a few minutes to complete.

Your custom domain is good to go. For more information on how to add a custom domain or to learn more about other Instapage features visit help.instapage.com or contact our customer success team at help@instapage.com. For more from Instapage like the latest product demos and product upgrade announcements and more subscribe to our YouTube channel.

Instapage

Integrate a Form on Landing Pages

Hi, I’m Jamarie, Marketing Evangelist here at Instapage and I’m going show you how to integrate a form on your landing page. Starting at the landing page you’re working on hit the Edit button above your form. The form creation toolbar will appear. Click on Integrations. Select the integration app you would like to use. For this demonstration we’re choosing MailChimp. You’ll then be asked to confirm your account.

Once the account is confirmed, you’ll be asked to select a list you would like to use. In this case we’ll select the Instapage list. Hit continue. Next you’ll be asked to Map This Form to Your List. Click on the field you would like your MailChimp list to map to, then hit finish. Don’t worry.

If you want to add new fields to your form you can effortlessly re-do your form following the same steps. And you’re finished! For more information on how to publish a landing page or to learn more how-tos about other Instapage features visit help.instapage.com or contact our customer success team at help@instapage.com For more from Instapage like the latest product demos and product upgrade announcements subscribe to our YouTube channel.

Instapage

Instapage Mobile Responsive System Demo

Hi, this is Josh from Instapage with another exciting announcement! Just a few short years ago, when surfing the internet consumers expected the full web experience on their desktops and laptops but really didn’t expect anything more than a bare-bones experience on their mobile phones. Today, all that has changed. Nowadays, consumers expect to view a promotion with the full web experience on their phones and tablets mobile gaming devices televisions and an ever-increasing array of internet-connected devices.

In fact, mobile responsiveness has become a measuring stick for how relevant, trustworthy in professional and organization is in their overall marketing efforts. In other words, it’s become essential for organizations to create a marketing experience that reaches the ever-growing number of people accessing marketing content through a mobile device. According to the Pew Research Center as a January 2014 nearly two-thirds of Americans or 63 percent of all cell phone owners in the country now use their cell phones to go online. That figure increases even more when you look at the two billion cell phones that are now in use worldwide.

In short, market research firm E-marketer reports that as of January 2015 eighty-three percent of all internet usage worldwide is through mobile devices. So what does all this mean? In short, it means that all of your online marketing efforts have far surpassed the mobile tipping point and now require you to be prepared for your mobile audience. So how can Instapage help you prepare?

By automatically making your landing pages mobile ready and mobile responsive to the first advanced auto mobile system for a completely custom drag-and-drop builder no more cookie cutter templates everyone else uses When building your landing page from a blank page Instapage now instantly creates mobile versions of your fully custom landing page by automatically syncing elements of your landing page for optimal viewing on any device for example write a headline on your desktop landing page Instapage automatically syncs the headline to the mobile version.

In fact, Instapage’s fully customizable drag-and-drop builder ports over all the elements of your custom landing page to the mobile version and vertically aligns and resizes them for your landing page you get the best both custom design as well as mobile automation to help your organization or business save time, stay on brand and increase conversions no matter the meeting. This new feature will allow you to create the landing pages you want and have peace of mind knowing that your organization look its best at any resolution.

Want to see it in action? Sign up today for your free Instapage account and experience the ease of use and time-saving features alarm AZ mobile responsive custom drag-and-drop builder. We are Instapage and we believe that every promotion deserves its own page.

Instapage

Instapage Branded Email Notifications Feature

Cool. More leads for my clients. I’m just gonna email these over after I plug them into the spreadsheet with our branding on it. Then it’s bagel time. Or a kale smoothie. Nah, a croissant. That sounds better. Good Morning, Did we get any leads overnight? Let us know ASAP – Thx! I could get leads to our clients so much faster if I could create and send branded lead notifications… Hey, that’s a really good idea. C’mon MacGyver.

Figure this out. Soy creamer. Eeewwww. Bad idea. Heh..? Intriguing. Check it out. I can say the email came from US. Way cool! And, I can send a custom subject line. And drop in our logo. How perfect is that? Plus I can modify the standard code. Good thing I took those HTML classes! Well that was easy. Now we can take all the credit for lead notifications on the landing pages we create for our clients. Hashtag winning. Loving all the leads pouring in, and so fast! Couldn’t help but notice the branded notifications. Impressive. We’re signing the retainer today. Awesome Job. Knocked it out of the park You nailed it! Yes. Yes, I did. We are Instapage and we believe every promotion deserves a page.

Instapage

Mobile Responsive Landing Pages

Hi, this is Josh from Instapage with another exciting announcement! Just a few short years ago, when surfing the internet consumers expected the full web experience on their desktops and laptops but really didn’t expect anything more than a bare-bones experience on their mobile phones. Today, all that has changed. Nowadays, consumers expect to view a promotion with the full web experience on their phones and tablets mobile gaming devices televisions and an ever-increasing array of internet-connected devices. In fact, mobile responsiveness has become a measuring stick for how relevant, trustworthy in professional and organization is in their overall marketing efforts.

In other words, it’s become essential for organizations to create a marketing experience that reaches the ever-growing number of people accessing marketing content through a mobile device. According to the Pew Research Center as a January 2014 nearly two-thirds of Americans or 63 percent of all cell phone owners in the country now use their cell phones to go online. That figure increases even more when you look at the two billion cell phones that are now in use worldwide. In short, market research firm E-marketer reports that as of January 2015 eighty-three percent of all internet usage worldwide is through mobile devices.

So what does all this mean? In short, it means that all of your online marketing efforts have far surpassed the mobile tipping point and now require you to be prepared for your mobile audience. So how can Instapage help you prepare? By automatically making your landing pages mobile ready and mobile responsive to the first advanced auto mobile system for a completely custom drag-and-drop builder no more cookie cutter templates everyone else uses.

When building your landing page from a blank page Instapage now instantly creates mobile versions of your fully custom landing page by automatically syncing elements of your landing page for optimal viewing on any device for example write a headline on your desktop landing page Instapage automatically syncs the headline to the mobile version.

In fact, Instapage’s fully customizable drag-and-drop builder ports over all the elements of your custom landing page to the mobile version and vertically aligns and resizes them for your landing page you get the best both custom design as well as mobile automation to help your organization or business save time, stay on brand and increase conversions no matter the meeting. This new feature will allow you to create the landing pages you want and have peace of mind knowing that your organization look its best at any resolution.

Want to see it in action? Sign up today for your free Instapage account and experience the ease of use and time-saving features alarm AZ mobile responsive custom drag-and-drop builder. We are Instapage and we believe that every promotion deserves its own page.

Instapage

Launch Landing Pages Fast with Instapage

Need a quick way to create a landing page? Instapage’s builder makes it easy to to design your landing page in minutes. Simply drag and drop the elements using one of our templates and you’ll have a stunning, high converting landing page in no time. So, get your free Instapage account and reach your full conversion potential today!

Instapage

Introducing the Best Landing Page Analytics in the Industry

Measuring a landing page’s conversion rate is the digital marketer’s most powerful tool. Collecting the data is the easy part. There are many options available that capture the raw data, many in real-time. But if you can’t decipher it, what good is it? Viewing your conversion data should produce more clarity than confusion. To put an end to the confusion and deliver the best analytics dashboard in the industry, Instapage has completely re-engineered its analytics tool.

Its unmatched usability and flexibility, means that you’re able to quickly and easily analyze page performance. With fully customizable display rates, you can compare how each version of your landing page is converting. Create charts and visualizations of all your data over time on the graph views. Get deeper insight into the conversion analytics of your pages to optimize your promotions and get more leads. Stop wasting your advertising budget on landing pages that aren’t converting. Sign up for any of our three plans and get unlimited page, visitors and domains, and the industry analytics capabilities you need to track the success of your campaigns. Make your analytics count, with Instapage.

Instapage

How to Publish Landing Pages

Watch these Get Started with Instapage Videos and put yourself on the fast track to higher conversions. Each of these brief lessons explains how you can get up and running with Instapage.

Hi, I’m Jamarie, Marketing Evangelist here at Instapage and I’m going to show you how quick and easy it is to publish your landing page to either a sub-domain or to a custom domain on Instapage. With Instapage you have options when it comes to publishing your pages. In this demo we’re going to give you a quick overview of the different ways you can do this. You’ll be ready to publish once you’re happy with your landing page and, ideally, you’ve created a variant to A/B test.

Your publishing options are: Instapage – If you publish with us we will provide you with a subdomain we provide. While this is convenient, it is not optimal. Better publishing options include… Using your own Custom Domain, a domain name that you already own. Or, WordPress, to add your pages to your WordPress website. You can also publish to Facebook. First step to getting your landing page live, click the publish button in the upper right corner. An option menu will appear asking you which domain you’d like to publish to.

Select where you’d like to publish your page. The quickest domain to publish to is Instapage. Again, this is easy, but in certain instances it can cause your potential customers some confusion. To publish to Instapage, click the button, enter your landing page name into the space, hit publish. Done. To publish to your own domain, select custom domain. Fill in the form, then hit continue. You will then be asked to set up your CNAME. You can also publish to WordPress. To do this click the WordPress button. Next you’ll be asked if you have the WordPress plug-in. If you have it, hit that to continue. If not, download the plug-in from WordPress.

To do this go to WordPress, select Settings, search Instapage, and install the plug-in. To publish on Facebook you’ll need to make sure your popup blocker is disabled. Next, click publish. And that’s it. You’ve published a landing page. Next thing you’ll want to do is start A/B testing your page. To learn how, watch the next video in this series here. For more information on how to publish a landing page or to learn more about other Instapage features visit help.instapage.com or contact our customer success team at help@instapage.com

Instapage

How to Create a Landing Page

Hi, I’m Jamarie, Marketing Evangelist here at Instapage to start you on the fast track to better landing pages and higher conversions. Today I’m going to show you how easy it is to create a landing page on Instapage. Step 1: Sign into your Instapage account. Once you’re in, you’ll arrive at the Instapage Dashboard where you’ll see a blue button near the upper left corner that says, Create New Page. Click it. An option menu will appear.

Instapage offers numerous purpose and function specific templates that are preconfigured for things like lead generation, long form sales, webinars, etc., or you can create your landing page from scratch. For this demonstration we’re going to pick a template. The template is simply a framework to get you started, your first step is to edit. Before that, you’ll need to name your page, then hit continue. The template will appear in full-screen form. If you wish to view it in its mobile form, click on the button that says Mobile in the toolbar. Whether you have chosen to build your page from a template or you’re starting from scratch, you will see dotted guidelines.

Everything you create or place on your landing page will exist within these lines. This “responsive design” is to ensure that your landing page will format correctly in any device. All design modifications work in a similar manner within our landing page builder.

Click on the design element you want to change. For this demo, we’re going to change out the headline. Click on the headline, an option menu will appear. Hit Edit. In the toolbar is everything you need to change colors, font size, font type, alignment, etc. To add other elements or make other kinds of design changes, hit the Add New button in the toolbar. Within this toolbar you’ll find nearly every kind of design modification option you would possibly need.

Once you’ve finished adding or editing each design element hit Done. When you’re happy with your page, click the publish button in the upper right corner. There you have it. Your landing page. Ready to publish your page? Watch the next video in this series here. If you would like more information on the ins and outs of what a landing page is how to create a landing page check out our Master Guide OR for setup questions contact our customer success team at help@instapage.com

Instapage

How to A/B Test a Landing Page

Hi, I’m Jamarie, Marketing Evangelist here at Instapage with the information you can use to smooth your path to greater conversions. Today I’m going to show you how to A/B test one of your landing pages. Comparing different variations of your landing page will help you determine how well your landing page is converting. First thing you’ll need to do to start testing versions of a landing page is to create a variation of your original. To do this, select Variation A in the upper left corner.

In this instance we’re going to select New Variation. This will duplicate the landing page you’ve already made. Now, modify those items on your page you’d like to test. When you’re happy with the B version of your landing page, save your work then preview the two pages. And if you’re ready, go ahead and publish them. Visitors are only going to see one version of your landing page. When you’re ready, you can view the results of your A/B test from your dashboard.

For a far more in-depth analysis of A/B testing and interpreting your results see our Master Guide here. If you have questions about other Instapage features visit help.instapage.com or contact our customer success team at help@instapage.com, and don’t forget to subscribe to our YouTube channel.

Instapage

Browse Millions of Photos from Within Instapage

Image is everything. At least when it comes to landing pages. The easiest and most cost-effective way to increase your landing page’s face value is to add beautiful and compelling imagery. Just as powerful photographs can hold your visitor’s attention and get them to convert, so can stunning illustrations, mood-enhancing video clips, and clever vector art accents. The art of beautifying a landing page with eye-catching images is often skipped because the act of inserting images is overly complicated and the image search itself can take a really long time.

That’s why Instapage has partnered with Bigstock to provide you with simplest, most streamlined image management tool on the market today. Our entirely new image manager allows you to easily find any image you need on the fly while you’re creating your landing page. We’ve also further streamlined your workflow by improving the storage and management of your existing imagery assets. No other landing page tool has the ability to get stock photos for one flat price, right from the web’s leading royalty-free stock image community and place it directly on the page where you need it.

This Instapage integration with BigStock provides you with direct access to over 31 million royalty-free stock photos, videos and vectors created by some of the most talented photographers and artists in the world. So do today what no other landing page tool can and give your pages even greater conversion power with captivating imagery you personally select from the Instapage Bigstock image library. We are Instapage and we believe that every promotion deserves its own page.

Instapage

Automated Image Masking for More Beautiful Landing Pages

On our continual mission to provide you with the tools to quickly and easily create landing pages. We’re pleased to announce a new feature available to Instapage users today. The image masking tool. With the image masking tool, Instapage users can now quickly swap out images on their pages and resize, mask or re-position within the builder and make beautiful landing pages without ever having to leave their account.

While in the builder all you have to do is simply select the image you want to replace click edit. Next, select the new image or photo from your library or computer and click insert image. After the images is inserted and selected click edit once again and select re-position. Now you are easily able to reposition auto fitted image within its existing frame while simultaneously maintaining the overall look and feel of your template.

In fact, you can even crop or mask the image more by moving one of the anchor points of the image masking tool. And that’s it! Now you have all the tools you need to make a beautiful modern and most importantly an effective landing page. To start using this feature just login to your Instapage account and click on one of your pages to enter the buildertool.

Don’t have an account? Go to Instapage.com and sign up for a free account today! We are Instapage and we believe every promotion deserves it’s own page.

Instapage

An Insider’s Look into the Future of Digital Marketing

Marketers in the past have been relegated to direct solutions. There is so much data out there right now. A lot of companies that do one thing really well will try to branch out and do another thing not so well. Customer behaviors are changing as mobile is on the rise. The mentality of a user on Facebook when they click on an ad is obviously not the same mentality that a user has when they click on an ad from Google. Users expect that their experience will be tailored to who they are.

I think the state of marketing technology today is sort of a mess. There’s been a proliferation of tools in the past couple of years. It’s only recently that there has been this explosion in marketing technology and we see these charts of the marketing tech landscape . It looks like a billion solutions. You see a lot of these big marketing clouds where they offer one suite with a bunch of different options that might not be best in class. Even companies like Oracle who are most known for being very monolithic in their approach to solving problems have recently conceded that and said that they’re are going to start selling cloud solutions online to their customers.

I think that speaks to the change we’re seeing in the market, where the actual marketer themselves for the first time can make purchasing decisions about which applications they are going to use. In the future, I think fragmented tools will probably fade into the wayside as clear leaders become clear and the monoliths will probably also scoop some of those up to strengthen their aging toolsets. You’ll see some of these suites be challenged by tools that do one thing much better than the other and they’re going to have to learn like hey, you have to integrate with this tool because your customers are now using this tool.

I’ve also seen companies move from a one size fits all, where they are trying to offer the entire marketing technology suite of tools into a more specialized ecosystem where there are companies like ours building unique tools for unique channels. The evolution of tools, the need for artful machine learning to make sense of the data to produce actionable intelligence is becoming a necessity. The concept of big data is really playing out and being able to synthesize that data into actionable marketing techniques is really starting to pay out from an ROI’s perspective. Things that were done a couple of years ago manually are now put in an automated process so it’s freeing up marketers to really strategize and optimize and test.

For the past twelve or fourteen months, we’ve seen the tools start talking to each other and feeding the data back so that customers can have a unique experience whatever the marketing channel they are on. Most companies today they’ve done a lot of amazing things up until this point and have gotten a lot better at optimizing their campaigns and have gotten a little bit better at focusing on the customer but now a lot of technologies are getting a lot more focused on the buyer and the needs of that individual. Users want to be spoken to in a marketing standpoint but they want it on their own terms and they also know they are an individual person and we know that they are an individual person and we want to recognize that by having a personalized experience. It’s really gearing towards one to one personalization at scale. We don’t have to go through a long, complicated design or programming process to put together a landing page, to test a new offer, to test a new product, to a/b test different messages.

So we’re going to see an increase in personalization and relevancy and from the technology side, you’re going to see an increase of companies focusing on single problems, like landing pages or social or marketing automation and then an emergence of tools that are doing a better job of unifying all of those different platforms together. So it sounds a little cliche but it really is about getting a better user experience that will keep that user coming back for your good or service.

Instapage

Add Google Analytics ID to Landing Pages

Hi, I’m Jamarie, Marketing Evangelist here at Instapage. Professional Marketers rely on data and analytics to drive their actions and that all begins with setting up the systems to measure the analytics on your pages. If you haven’t done so already, sign up for Google analytics account. Once you’re signed in, go into the Google Analytics dashboard. Hit Admin button on the top toolbar. Select tracking info. The drop down menu will appear.

Click where it says Tracking Code. Next, copy the entire piece of code that appears in the drop down box. Now, leave the Google Analytics site and open the Instapage landing page you wish to add the ID. Click on settings. The toolbar will appear. Click on analytics. A space will appear beneath the words Google Analytics ID, paste in the Google Analytics code. Make sure to hit save, then publish your page. And your Google Analytics ID is now in place.

For more information on analytics or to learn more about other Instapage features visit help.instapage.com or contact our customer success team at help@instapage.com For more from Instapage like the latest product demos and product upgrade announcements subscribe to our YouTube channel.

Instapage

80+ Landing Page Templates to Jumpstart Your Next Campaign

Need to make a quick, lead generating landing page? When it comes to be easy to use landing page platforms, Instapage’s eighty-plus mobile ready templates can help you create a high converting landing page in minutes with no coding or design skills required.

Our pre-made templates along with our simple drag-and-drop builder make adding a headline, replacing an image and implementing forms and integrations easy. So get started with a free Instapage account and start generating more leads today.

Instapage

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